A desktop computer monitor displaying a website related to physical therapy or fitness, situated on a wooden desk near a large window with beige curtains. The desk has a keyboard, mouse, a yellow coffee mug, a ceramic cup with pens, a closed laptop, a stack of sticky notes, and an indoor plant nearby.

Pilates & Myofascial Movement Therapy

FasciaLOGIC™

  • Strategy

  • Brand & Logo Design

  • Content Creation

  • Wordsmithing/Copywriting + Tagline

  • Tri-fold Print Brochure Design

  • Image Curation

  • 2-Sided Business Card

  • Letterhead

  • Email Signature

PROJECT SCOPE

Tri-fold brochure for fascia therapy, featuring images of a person receiving treatment, a therapy device, and a practitioner, with text about services, benefits, and client testimonials.

about the project

brand essence

restorative / Harmony / organic

Lyssa McPherson is a Pilates innovator and myofascial therapist — and a pioneer in the growing field of ‘spatial medicine’.

When she relocated to a new state, it was the ideal opportunity to more fully commit to her FasciaLOGIC™ brainchild — a cutting-edge synthesis of her 20+ years of clinical and studio experience and her background in occupational and physical therapy.

Lyssa wanted to fully articulate and brand her concept so that she could take her FasciaLOGIC™ Practitioner certification trainings worldwide — as well as promote the modality to a new local client base. 

She needed help distilling, conceptualizing, organizing, and clarifying her core essence of FasciaLOGIC™, the benefits to clients, and how to express it through language, imagery, and layout.

Computer monitor displaying a website for fascial therapy services, featuring images of physical therapy, stretching, exercise, and neural network graphics, set against a pale green background.
FasciaLogic logo with a leaf symbol and the tagline 'Movement That Makes Sense' on a light background with subtle wave lines.
Business card for FasciaLogic with contact information and slogan, placed on laptop.
FasciaLogic logo with the tagline 'Movement That Makes Sense' at the top, and contact information including phone number, email, website, and address at the bottom.
Business card for Lyssa McPherson, creator of fascialogic workout, with contact details and website.
A woman lying on a Pilates reformer machine with a footrest, being assisted by an instructor for an exercise in a fitness studio.
Headshot of Lyssa McPherson, Pilates therapist

“Wow! Oh my gosh! Whoa! Oh! My new branding and my brochures look SO PRO! I love everything about it. It's just fantastic! Just absolutely fabulous... beautiful, beautiful!”

— LYSSA McPHERSON

Mini Brand Board

A wellness and therapy advertisement featuring a woman holding a yoga mat, a man meditating, a physical therapy session, and a close-up of white ceramic bowls, with text emphasizing 'FasciaLOGIC,' 'Wellness,' 'Freedom,' and words like 'Organic,' 'Restorative,' and 'Science-Based.'

Brand Moodboard

Fascia Logic logo with a tagline 'Movement That Makes Sense' and images of a yoga pose, a massage, herbal leaves, plants, and natural textures.

Ready to get started? Wonderful.

Book your free Zoom chat