Pilates & Myofascial Movement Therapy
FasciaLOGIC™
Strategy
Brand & Logo Design
Content Creation
Wordsmithing/Copywriting + Tagline
Tri-fold Print Brochure Design
Image Curation
2-Sided Business Card
Letterhead
Email Signature
PROJECT SCOPE
about the project
Lyssa McPherson is a Pilates innovator and myofascial therapist — and a pioneer in the growing field of ‘spatial medicine’.
When she relocated to a new state, it was the ideal opportunity to more fully commit to her FasciaLOGIC™ brainchild — a cutting-edge synthesis of her 20+ years of clinical and studio experience and her background in occupational and physical therapy.
Lyssa wanted to fully articulate and brand her concept so that she could take her FasciaLOGIC™ Practitioner certification trainings worldwide — as well as promote the modality to a new local client base.
She needed help distilling, conceptualizing, organizing, and clarifying her core essence of FasciaLOGIC™, the benefits to clients, and how to express it through language, imagery, and layout.
brand essence
restorative / Harmony / organic
“Wow! Oh my gosh! Whoa! Oh! My new branding and my brochures look SO PRO! I love everything about it. It's just fantastic! Just absolutely fabulous... beautiful, beautiful!”
— LYSSA McPHERSON
Mini Brand Board
Brand Moodboard
